Formwork

Product

ACX

Agentic Customer Experience. ACX handles the customer-facing side of a commerce operation — the questions, the status checks, and the follow-ups that arrive all day and will not wait for opening hours. It works from what a business already knows about its own orders and products, so replies are specific rather than generic. What a merchant gets is faster answers, fewer messages missed, and a clear record of what was said.

01

Answers that hold up

Customers ask the same handful of questions in a hundred different ways, at every hour of the day. ACX answers them from the business's own information, and hands a conversation to a person when it genuinely needs one.

Accuracy matters more than speed here. The system is built to say what it knows, and to be plain about what it does not.

02

Status both sides can see

A great deal of support volume is one person asking where their order is. ACX keeps that answer current, so a customer can have it without asking and the team is looking at the same thing they are.

When something slips in fulfilment, it arrives as an exception to be handled rather than a complaint to be discovered.

An operations floor: rows of desks with monitors and paperwork under even overhead light.
03

The day, in a form you can act on

Every operation produces a running commentary on itself — what sold, what stalled, what customers kept asking about. Most of it is never read, because reading it is somebody's whole afternoon.

ACX reduces that to a small number of things worth knowing, while the day is still open enough to do something about them.

04

Where the conversation already is

Nobody wants to learn a new tool in order to ask a simple question. ACX meets customers on the channels the business already uses, and keeps one thread per customer no matter where it started.

For the team, that means one place to work instead of several, and no context lost in the move between them.

Currently onboarding a small number of partners.

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